Marketing Appeal: “Made In America” – By Douglas E. Castle

FUNDING BUTTON LINK

The Douglas E Castle Consultancy

U.S. Exports Month-By-Month, Commencing 2008 -- Douglas E. Castle -- The Internationalist Page

 

Marketing
Appeal: “Made In America”

Once “Made
In America” Was Simply An ‘Inside’ Patriotic Slogan;

But Today
The Cachet Of “Made In The USA” Has become Very Magnetic For
Attracting Foreign Consumers.

Originally
Published In
The Internationalist Page
Blog

Increasingly, the “Made In U.S.A.” label is moving more foreign consumers (particularly wealthier consumers in emerging nations) to purchase American exports, especially fashion and luxury items. And this appeal is starting to drive foreign sales of other types of American-manufactured goods as well. The underlying motivation is status, and this status is associated with the overseas perception that Americans are a very wealthy people who spend a great deal on everything, without regard to cost. This bodes well for the U.S. Balance Of Trade, and for U.S. small- to medium-sized businesses who are in, or who are moving into, the export business.

The following is excerpted From a U.S. EX-IM Bank press release dated November 4th, 2014:

Washington, D.C. – Ex-Im Bank Chairman and President Fred P. Hochberg issued the following statement with respect to September’s export data released today by the Bureau of Economic Analysis (BEA) of the U.S. Commerce Department. According to BEA, the United States exported $195.6 billion of goods and services in September 2014.

“These numbers clearly demonstrate that products stamped ‘made in America’ are sought after in markets around the globe,” said Hochberg. “Ex-Im Bank is proud to support U.S. exporters and their workers as they expand their sales in the global marketplace, and create quality, middle class jobs here at home.”

Exports of goods and services over the last twelve months totaled $2.3 trillion, which is 47.5 percent above 2009 levels, and have been growing at an annualized rate of 8.5 percent over the last five years.”

There has never been a better time to enter the export business (especially for durable goods and services) than at present. While there are excellent government guarantee, financing and informational programs available through the SBA, the Department Of Commerce and the U.S. EX-IM Bank, it is generally worth the relatively minimal expense of retaining a consulting firm or solo consultant who can assist you in navigating these government programs and positioning yourself with international representatives, agents, distributors, logistics services, customs guidance and the like.

Interestingly, while the cost of market entry into global business is very small, the widespread perception among many business owners is that moving into export is an expensive and time-consuming proposition requiring a great deal of travel and large credit facilities. Nothing could be further from the truth. It is quite any easy matter for virtually any producer of durable goods or non-geographically-centered services to establish a virtual export division. And both the credit facilities and the payment guarantees are easy to obtain if you utilize the services of a professional to get you started, systematized and running.

If more eligible businesses were to open virtual export portals, the private sector of the United States would be generating even more full-time jobs and contracting opportunities than it currently is. This is highly desirable.

Instead of merely looking toward overseas markets to source materials and to outsource labor, many U.S. Small- to medium-sized enterprises would be better served by selling their domestically-produced or generated products or services overseas at the market premium that emerging economic countries’ consumers are more than willing to pay for the “Made In America” cachet.

If you or your company would like to get more information regarding the setting up of a virtual export division, please feel at liberty to contact the author by going to http://DouglasECastleConsultancy.com, or by clicking directly on http://bit.ly/CASTLEDIRECT. The time could not be better.

Douglas E. Castle

NOTE: THE INFORMATION CONTAINED IN THIS ARTICLE SHOULD NOT BE CONSTRUED BY THE READER AS BEING LEGAL, FINANCIAL, TAX, ACCOUNTING, ECONOMIC OR INVESTMENT ADVICE. NO OFFERING OF SECURITIES OR OTHER INVESTMENT INTERESTS OF ANY TYPE IN ANY ENTITY IS MADE HEREBY, NOR IS A SOLICITATION FOR THE PURCHASE OF SECURITIES OR OTHER INVESTMENT INTERESTS OF ANY TYPE IN ANY ENTITY MADE HEREBY. THIS ARTICLE IS INTENDED FOR GENERAL INFORMATIONAL PURPOSES ONLY AND REPRESENTS THE VIEW OF THE AUTHOR ONLY.

THIS ARTICLE IS COPYRIGHT 2014 BY DOUGLAS E. CASTLE, WITH ALL RIGHTS RESERVED. ANY REPRODUCTION, TRANSMITTAL OR DISTRIBUTION OF THIS ARTICLE, EITHER IN WHOLE OR PART, IS UNAUTHORIZED AND MAY BE UNLAWFUL, UNLESS FULL ATTRIBUTION IS GIVEN TO THE AUTHOR AND ALL IMAGES AND LINKS IN THE ARTICLE REMAIN INCLUDED AND “LIVE.”

http://theinternationalistpage.blogspot.com

A discussion of international business, events, markets, joint ventures, currencies, outsourcing, offshoring and financing, importing and exporting, as well as global sources of goods, services, labor, capital, trade guarantees, credit insurance and emerging markets.

Key Terms: international, global, business, trends, prediction, foreign exchange, outsourcing, supply chain, offshoring, import and export, emerging markets, the world economy, trade balance, trade finance, foreign direct investment, joint ventures, sovereignty, cultural sensitivity, diversity, emerging markets, INCOTERMS, tariffs, International Business Companies, asset protection trusts


The Douglas E. Castle Consultancy offers a complete suite of business consulting and advisory services for organizations ranging from seedling, "bootstrapped" startups, through established small- to medium-sized enterprises conducting commerce both domestically and internationally.



***************
This site is proudly affiliated with Global Edge International Consulting Associates, Inc. ["GEI”]
Free Subscription to The GEI Business Daily!
Sign Up For Our Free GEI Newsletter!
Receive Our Free GEI RSS Feed!

***Follow GEI's Company Page On LinkedIn!

Share Button
Marketing Appeal: "Made In America" - By Douglas E. Castle by
MOSAIC HUB BUTTON FACEBOOK LIKE BUTTON - GENERAL TWITTER FOLLOW BUTTON GENERAL