Category Archives: Douglas E. Castle

You’ve Only Got Five Words: Communication! – Douglas E. Castle

FUNDING BUTTON LINK

The Douglas E Castle Consultancy

The purpose of this bullhorn is to capture your attention in the simplest way possible. - Douglas E. Castle

The purpose of this bullhorn is to capture your attention in the simplest way possible. – Douglas E. Castle

Based upon the average consumer’s (either B2B or B2C) limited attention span, the following rules apply to virtually all of your writing. I might have titled this piece “Written Communication 101 for 2014″:

1. Your title or slogan cannot be more than 5 words in length;

2. Your message should be 140 characters or less in length (including spaces), with a hyperlink to any additional content;

3. Your content should not consist of more than a title, three to five paragraphs and your signature, unless you are just writing a list or outline;

4. Your paragraphs should be bulleted or numbered, and no single paragraph should exceed three sentences or three lines (whichever you choose);

5. Your writing (in terms of vocabulary and complexity of expression) should not be more sophisticated than that of an average American high-school student, and pictures or other multicolored illustrations are becoming increasingly helpful.

Of course, I don’t necessarily follow all of my own rules. And I make no judgment regarding these rules, even if I call them mine. They aren’t truly mine – they belong to everyone (sadly).

But if your objective is simply to communicate effectively, you should seriously consider applying the general rules set forth above.

Douglas E. Castle

The Douglas E. Castle Consultancy offers a complete suite of business consulting and advisory services for organizations ranging from seedling, "bootstrapped" startups, through established small- to medium-sized enterprises conducting commerce both domestically and internationally.



***************
This site is proudly affiliated with Global Edge International Consulting Associates, Inc. ["GEI”]
Free Subscription to The GEI Business Daily!
Sign Up For Our Free GEI Newsletter!
Receive Our Free GEI RSS Feed!

***Follow GEI's Company Page On LinkedIn!

Share Button
MOSAIC HUB BUTTON FACEBOOK LIKE BUTTON - GENERAL TWITTER FOLLOW BUTTON GENERAL

Optimize Your Time, Entrepreneurs And Executives: 3 Steps – Part 1

FUNDING BUTTON LINK

The Douglas E Castle Consultancy

Personal Time Management - 3 Steps - The Douglas E. Castle ConsultancyYour time is your most precious, irreplaceable commodity. You must invest it wisely in order to achieve the tactical moves and strategic goals which you have set for yourself professionally. Optimizing your time utilization requires three basic steps:

1) Identify the crucial areas of your life and you profession or business where you need to invest time — there are 24 hours in a day and 5 days in a week, and you are a Human Being;

2) Determine how much time (and when) you’ll allocate to each crucial area; and

3) Maintain a personal time sheet to account for the use (investment) of your time, and be certain not to deviate from it, unless your results indicate that your investments in specific critical functions need to be either increased, decreased or timed (e.g. ordered) differently.

Some examples of the critical functions in which I must invest my time consciously and carefully follow below. Yours may be somewhat different, but the information which follows night provoke you to think about how you invest your time more proactively and eliminate as much entropy and crisis management from your life as possible:

  • sleeping
  • meditating
  • eating
  • working directly on my business (i.e., undertaking my contractual obligations)
  • networking (generally)
  • cultivating selected relationships
  • listening to and playing music
  • attending to my social media internet presence and blogging
  • evaluating and reviewing the week’s accomplishments
  • planning the following week’s calendar
  • working out at the gym
  • non-business socializing
  • miscellaneous errands

While you might have certain hobbies, activities and interests which we don’t have in common, you are now visualizing your time as a precious commodity that must be allocated to catalyze numerous life functions a much more productive day, week, month, year and career.  It requires that you acknowledge that you life is essentially the business of allocating time to your ultimate and optimal advantage.

Your first few attempts at structuring and executing a time-optimal schedule will be difficult; be patient with yourself and allow for some time at the outset, and anticipate several weeks’ worth of fine-tuning your schedule. You must also anticipate some switching of item positions on your schedules — that is to say that you may allow a certain number of hours for an activity during your week, but those hours may occur on different dates and different times. The schedule template below could prove helpful:

rsz_time_allocation_matrix_template_-_douglas_e_castle

The Douglas E. Castle Consultancy offers a complete suite of business consulting and advisory services for organizations ranging from seedling, "bootstrapped" startups, through established small- to medium-sized enterprises conducting commerce both domestically and internationally.



***************
This site is proudly affiliated with Global Edge International Consulting Associates, Inc. ["GEI”]
Free Subscription to The GEI Business Daily!
Sign Up For Our Free GEI Newsletter!
Receive Our Free GEI RSS Feed!

***Follow GEI's Company Page On LinkedIn!

Share Button
MOSAIC HUB BUTTON FACEBOOK LIKE BUTTON - GENERAL TWITTER FOLLOW BUTTON GENERAL

Inflation Rate Versus The Force Of Inflation – Douglas E. Castle

FUNDING BUTTON LINK

The Douglas E Castle Consultancy

rsz_the_force_of_inflation_-_the_douglas_e_castle_consultancy_-_2014_The inflation rate is simply a government-calculated (you might already be skeptical) statistic which is based upon comparing the cost of a “market basket” of goods with the cost of the same basket from an earlier period. If the cost of the basket goes up, we have inflation; if it goes down, we have deflation — or at least less inflation. Sadly, inflation, as measured, doesn’t take into account several key factors, such as:
1) A change in the composition of the market basket of goods;
2) The true, adjusted value of the dollar;
3) The availability of credit to consumers to make purchases – available credit (i.e., financing things which we cannot afford) drives prices higher, but also affects which of the goods in the market basket we’d eliminate from our consumption if we couldn’t leverage those purchases over time;
4) The availability of employment benefits paid to employees which enables them to get some of the market basket goods as part of their compensation — so that they don’t have to buy them from earnings, savings or on credit;
5)  Sharp increases in the costs of services and goods in increasing demand, but which are excluded from the market basket measurement;
In addition to all of the foregoing flaws in simply computing the rate of inflation (the cost of acquiring the market basket full of goods), government economists fail to compute a more meaningful statistic; I’ve called it the Force Of Inflation. The Force of Inflation is the true effect on how well the economy is doing. It is the difference between the increment of inflation (in dollars or percentage points)  and the actual increment (in dollars or in a percentage) of increase or decrease in the real income to consumers. This Force Of Inflation is a measurement of our ability to actually afford things.
For example, if inflation is measured to have risen 1% in a fiscal quarter, and real consumer income has dropped by 5% on average during that same period, the Force Of Inflation may be 6%. It means that our ability to purchase what we require to live has decreased by 6%. And the consumers feel this more than the inflation rate per se.
The takeaway here is that inflation by itself measures nothing of importance to consumers in a country’s domestic economy, but the differential, or Force Of Inflation truly tells a story about economics and economic recovery. Especially when the distortion in statistics caused by excessive access to credit is adjusted. How many “middle class” families could buy a car, a home or appliances and computer toys without credit? And credit is a self-fulfilling prophesy in terms of inflation — the cheaper and more available consumer credit is, the more that the costs of goods, in or out of the market basket, will rise.
Douglas E. Castle
Enhanced by Zemanta

The Douglas E. Castle Consultancy offers a complete suite of business consulting and advisory services for organizations ranging from seedling, "bootstrapped" startups, through established small- to medium-sized enterprises conducting commerce both domestically and internationally.



***************
This site is proudly affiliated with Global Edge International Consulting Associates, Inc. ["GEI”]
Free Subscription to The GEI Business Daily!
Sign Up For Our Free GEI Newsletter!
Receive Our Free GEI RSS Feed!

***Follow GEI's Company Page On LinkedIn!

Share Button
MOSAIC HUB BUTTON FACEBOOK LIKE BUTTON - GENERAL TWITTER FOLLOW BUTTON GENERAL